First Bonds: Nurturing Social-Emotional Growth in Infants (0-12 Months)

by Shashi | Mar 13, 2024 | Journey, Perspective

Welcome to the beautiful journey of parenthood, where every moment is a treasure, and every day brings a new opportunity for growth—not just for our little ones but for us as well. As we embark on this adventure together, let’s delve into the heart of what makes these early days so crucial: the social-emotional development of our infants and the pivotal role we play as caregivers in nurturing their emotional well-being.

Understanding the social-emotional development of infants is like learning to read the most tender language of all—the language of love, connection, and care. From the moment our babies are born, they embark on a remarkable journey to understand themselves, the people around them, and the connections that bind them to their new world. This journey is filled with first smiles, joyful giggles, and an ever-deepening bond that lays the foundation for their future relationships.

Social-emotional development in infants is about more than just the ability to express joy or discomfort; it’s the beginning of learning how to navigate the complex world of emotions and interactions. It’s in these early stages that our babies learn to trust, feel secure in their environment, and start to understand the basics of empathy. They’re not just learning to recognize faces or respond to smiles; they’re beginning to understand the fundamental concepts of love and care.

As caregivers, our role in this process cannot be overstated. We are the architects of our children’s emotional worlds, the first teachers of how to love, how to feel, and how to connect. Our interactions with our infants—be it through a gentle touch, a warm smile, or a soothing voice—serve as the building blocks of their emotional intelligence. It’s through these simple, everyday moments that we communicate to our babies that they are safe, loved, and understood.

Nurturing the emotional well-being of our infants is about creating an environment where they feel valued and secure. It’s about being present, offering comfort when they cry, and sharing in their moments of joy. Every cuddle, every shared laugh, and every tender gaze strengthens the bond between us and our babies, reinforcing their sense of security and belonging.

But our role extends beyond just responding to their needs; it’s also about modeling the emotions and behaviors we wish to instill in them. Our babies are watching us, learning from us how to express love, how to handle frustration, and how to engage with others. By embodying the qualities of empathy, patience, and compassion, we not only enrich our own lives but also lay a strong foundation for our children’s emotional development.

In this journey, it’s important to remember that there’s no one-size-fits-all approach. Each baby is unique, and so is every parenting journey. What matters most is that we approach each day with love, understanding, and the willingness to learn and grow alongside our little ones.

As we navigate the early stages of our babies’ lives, let’s cherish each moment, embracing both the joys and the challenges. Together, we have the power to create a nurturing environment that fosters our infants’ social and emotional growth, paving the way for a future filled with empathy, resilience, and deep, meaningful connections. Let’s embark on this journey with open hearts, ready to love, learn, and grow together.

The First Three Months

In the enchanting first three months of our babies’ lives, every touch, every gaze, and every sound we share with them writes the opening sentences of their life stories. This beautiful period is our first opportunity to communicate love, comfort, and security to our little ones, laying the groundwork for a lifelong bond. Let’s explore together the magical ways we can nurture this bond through simple, yet profound, acts of love.

Eye Contact: The Beginning of Communication

From the moment our babies enter the world, eye contact becomes a profound tool for communication. It’s through our loving gaze that our infants learn to connect, feeling seen and understood. This silent language of love speaks volumes, telling them, “You are safe, you are cherished, and you are with someone who adores you.” Let’s make every effort to catch those fleeting moments of eye contact, for in those precious seconds, we’re not just observing; we’re nurturing a deep emotional connection that forms the foundation of trust and security.

The Power of Touch: Holding and Skin-to-Skin Contact

The warmth of a gentle touch has the power to calm, to heal, and to connect. Holding our babies close, offering them the comfort of skin-to-skin contact, is one of the most nurturing acts we can provide. This simple gesture helps regulate their heartbeat, improves their oxygen levels, and promotes a sense of well-being. More than that, it reinforces the feeling of safety and love. Let’s cherish the moments we spend holding our little ones close, for these are the moments that build the bedrock of their emotional development and our bond with them.

Responding to Your Infant’s Cries: Building Trust and Security

Hearing our baby’s cry and responding with comfort and care is not just an act of love; it’s an assurance that they are not alone. Each time we soothe their cries, we’re teaching them a fundamental lesson about trust and security. They learn that their voices are heard, their needs are met, and their comfort is important to us. This consistent response forms a circle of trust, showing them the world is a safe place where they can express their needs and emotions freely. Let’s listen with empathy and respond with all the love we have, for every cuddle, every rock, and every soothing word strengthens the bond we share.

Cozy Time: Introducing Comfort Objects and Routines

Creating a nurturing environment involves more than just our physical presence; it includes introducing elements of comfort and routine that signal safety and security. Comfort objects, like a soft blanket or a plush toy, can become sources of solace for our infants, offering them familiarity and comfort even when we’re not holding them. Establishing gentle routines around feeding, bathing, and bedtime helps create a predictable world, easing their transition from the womb to the wider world. Let’s embrace these routines not as tasks, but as opportunities for bonding, for through these shared experiences, we’re not just caring for our babies; we’re creating a sanctuary of love and comfort for them to grow in.

Together, through eye contact, touch, responsiveness, and the creation of a cozy environment, we’re not just nurturing our infants; we’re laying the foundation for a lifetime of love, trust, and emotional resilience. Let’s treasure these early days, filling them with warmth, love, and the gentle reassurance that they are deeply loved and forever held in our hearts.

Month 4 to 6

As we journey into the delightful phase of months 4 to 6 with our little ones, the world begins to open up in magical ways for both of us. This period is marked by blossoming smiles, the discovery of new sounds, and the joyous laughter that fills our homes and hearts. Together, let’s explore how to nurture these wonderful milestones, fostering an environment of love, discovery, and joyous interaction.

Smile and Laugh: Encouraging Positive Interactions

The power of a smile and the sound of laughter are unparalleled in their ability to bond us with our babies. As our little ones begin to smile and laugh more frequently, these moments become golden opportunities to strengthen our connection. Encourage this joy by being present, engaging in playful communication, and smiling back. Laughter is contagious, and sharing these moments of joy promotes a sense of happiness and security in our babies. Let’s fill their days with smiles and laughter, showing them the beauty of joy and the strength of our love through each giggle and grin.

Exploring Emotions: Using Mirrors for Self-Discovery

The journey of self-discovery is a fascinating aspect of this stage. Introducing our babies to mirrors can spark their curiosity and help them explore the world of emotions. As they see their reflections and our faces alongside theirs, they begin to recognize expressions and associate them with feelings. This exploration is not just about recognizing the person in the mirror but about understanding and connecting with the emotions reflected back. Let’s guide them through this journey, naming emotions and demonstrating expressions, enriching their understanding of themselves and the world around them.

Vocal Play: Sounds and Tones to Express Feelings

The world of vocal play opens up a new avenue for communication between us and our little ones. As they start to experiment with sounds and tones, we have a beautiful opportunity to engage and respond, turning these vocalizations into meaningful interactions. This period of vocal play is crucial for their emotional and linguistic development, allowing them to express their needs, joys, and discoveries. By participating in this vocal exchange, mimicking sounds, and introducing simple words, we not only enhance their language skills but also deepen our bond through these playful conversations.

Social Games: Peekaboo and Its Variations

The simple game of peekaboo has the power to bring endless delight to our babies, teaching them about object permanence and the joy of surprise. But beyond the laughter it sparks, peekaboo and its variations are instrumental in social development, teaching our little ones about anticipation, surprise, and the comfort of reconnection. These games also reinforce the idea that even when we go away, we always come back, building a foundation of trust and security. Let’s get creative with our games, using different objects, voices, and scenarios to keep the excitement alive. Each playful moment is a building block in their understanding of the world and their place within it.

In these months of vibrant development, our engagement, creativity, and loving presence can turn everyday moments into extraordinary opportunities for growth and bonding. Together, through smiles, mirror play, vocal exchanges, and delightful games, we’re not just nurturing our babies’ development; we’re cherishing the journey of discovery, connection, and the pure joy of being together. Let’s savor these moments, filling them with love, laughter, and the magic of shared experiences.

Month 7 to 9

As our little ones blossom into the vibrant stages of months 7 to 9, we witness a captivating transformation. Their curiosity skyrockets, their understanding deepens, and their social skills begin to unfold like the petals of a beautiful flower. It’s a time of discovery, not just for them but for us, as we guide and cherish each moment of growth. Together, let’s navigate these enriching months with love, patience, and the joy of shared discovery.

Understanding Emotions: Recognizing and Reacting to Emotional Expressions

During these months, our babies become more expressive, showcasing a range of emotions from joy to frustration. It’s a magical time where we, as caregivers, play a pivotal role in helping them understand and navigate their feelings. When we mirror their expressions and label their emotions, we’re not just communicating; we’re teaching them the language of feelings. “You’re smiling because you’re happy!” or “It seems you’re upset because your toy is out of reach.” Such simple acknowledgments validate their experiences, helping them make sense of complex emotions. Let’s be their emotional guide, showing them that all feelings are valid and teaching them the beauty of emotional expression.

The Art of Sharing and Taking Turns

Sharing and taking turns are fundamental social skills that begin to take root in these months. Through play, we can introduce the concept of waiting and the joy of giving. It might be as simple as rolling a ball back and forth or taking turns pressing buttons on a musical toy. These activities not only entertain but also instill the principles of cooperation and empathy. “Now it’s your turn to play with the toy, and then it will be mine again.” Such phrases, accompanied by actions, help them understand the give-and-take dynamic of relationships. Let’s foster an environment where sharing becomes a source of happiness, teaching them the value of kindness and cooperation from the very start.

Encouraging Curiosity: Safe Exploration of the Environment

At this stage, our babies are driven by a newfound curiosity to explore everything around them. This natural urge to discover is crucial for their cognitive and motor development. By creating a safe and stimulating environment, we encourage them to explore without fear. Child-proofing our homes and providing a variety of textures, shapes, and colors can turn their curiosity into a learning adventure. Let’s be their enthusiastic co-explorers, celebrating their discoveries and encouraging their inquisitive nature. “What have you found there? Let’s see it together!” This shared curiosity not only enriches their understanding of the world but also strengthens our bond with them.

Introduction to Social Cues: Understanding and Responding

As our little ones observe and interact more with the world, they begin to pick up on social cues—those unspoken signals that guide our interactions. This is a critical period for modeling positive social behavior. Through our reactions to their actions and the actions of others, they learn the subtleties of communication. Showing gratitude, expressing delight, and using polite requests are all behaviors they’ll start to mimic. “Thank you for giving me the toy,” or “Please, can I have the ball?” are simple phrases that, when modeled consistently, teach them the power of kindness and respect in social interactions.

These months are a beautiful blend of growth, learning, and emotional bonding. Together, we can create a nurturing environment that not only supports their development but also celebrates every milestone, every discovery, and every moment of joy. Let’s cherish this journey, filled with love, laughter, and the wonderful adventure of watching our little ones learn about the world and themselves.

Month 10 to 12

As our babies approach their first birthday, marking the transition from infancy towards toddlerhood, we find ourselves reflecting on the remarkable journey of growth and discovery they—and we—have embarked on. These final months of their first year are a time of significant development, where independence blooms, social skills are honed, and each milestone is a cause for celebration. Together, let’s embrace these moments, nurturing their burgeoning independence while continuing to provide the loving support that has guided them thus far.

Independence and Reassurance: Encouraging Solo Play While Providing Support

In months 10 to 12, our little ones begin to show a desire for independence, exploring their surroundings with greater confidence. Encouraging solo play is crucial at this stage, as it fosters self-reliance and problem-solving skills. Providing a safe, stimulating environment where they can play independently, with a variety of toys and objects within reach, allows them to experiment and learn at their own pace. Yet, our presence remains vital—a reassuring glance, a smile, or words of encouragement can make all the difference, offering the security they need to explore boldly. “You’re doing so well playing with your blocks!” Such affirmations reinforce their confidence, letting them know we’re always there, proud and supportive.

The Joy of Mimicry: Learning Through Imitation

Mimicry is not just a form of flattery; it’s a powerful tool for learning. As our babies watch us closely, imitating our actions and expressions, they’re mastering new skills and understanding their impact on the world around them. Engaging in activities that encourage imitation—like clapping hands, making faces, or simple household tasks—provides them with the joy of learning through play. “Let’s clap our hands together!” These shared moments are not only fun but instrumental in their cognitive and social development, showing them the power of observation and the delight of shared experiences.

Building Social Bonds: Introducing Other Infants and Gentle Play

As our children become more aware of others, introducing them to the concept of friendship becomes a wonderful adventure. Arranging playdates with other infants, attending group play sessions, or simply spending time in communal areas like parks, allows them to interact with peers. These interactions are essential for developing social skills such as empathy, sharing, and cooperation. Guiding them through gentle play, showing how to take turns and express kindness, lays the foundation for healthy social relationships. “Let’s share our toy with our friend.” Through gentle guidance, we can help them navigate the complexities of social interactions, making each new friendship a stepping stone in their emotional development.

Celebrating Milestones: Recognizing and Praising Achievements

Each new skill mastered, no matter how small, is a milestone worthy of celebration. Acknowledging and praising their achievements boosts their self-esteem and motivates them to embrace new challenges. Whether it’s taking their first steps, saying a new word, or simply stacking blocks higher than before, these accomplishments are monumental in their world—and in ours. “Wow, you did it! You’re amazing!” By celebrating these milestones, we’re not just marking their progress; we’re showing them the joy of achievement and the value of perseverance.

As we wrap up the first year of our journey together, let’s continue to provide our little ones with the love, encouragement, and support they need to thrive. Embracing their independence, fostering their social skills, and celebrating each milestone along the way, we’re not just guiding them through infancy—we’re laying the foundation for a lifetime of learning, growth, and heartfelt connections. Here’s to the wonderful journey ahead, filled with love, laughter, and endless discoveries.

Conclusion and Takeaways 🙂

As we gently close the chapter on our infants’ first year, it’s a time for reflection, celebration, and anticipation. Together, we’ve embarked on a journey that has been nothing short of miraculous, witnessing the unfolding of a new life, rich with social-emotional milestones. From the first coo to the joyous splendor of a baby’s laughter, each step has been a testament to the deep bond and the nurturing environment we’ve strived to provide. Now, as we stand on the threshold of toddlerhood, let’s take a moment to reflect on the journey thus far and prepare for the adventures that lie ahead.

Reflecting on the Year’s Journey: Social-Emotional Milestones Achieved

In the span of a year, we’ve seen the blossoming of communication, the formation of emotional bonds, and the emergence of a unique personality. Each smile, every giggle, and all the moments of curiosity have been building blocks in the foundation of our child’s social-emotional development. These milestones are not just achievements but are the very essence of the growth that forms the core of their being. As we reflect on these moments, let’s hold them close to our hearts, recognizing the immense progress our little ones have made and the pivotal role we’ve played in nurturing this growth.

Looking Ahead: Preparing for Toddlerhood’s Social-Emotional Challenges

The journey into toddlerhood is one filled with new horizons and challenges. It’s a time of heightened independence, burgeoning communication skills, and, occasionally, spirited expressions of will. As we navigate these uncharted waters, our focus on nurturing social-emotional development continues to be paramount. Patience, understanding, and consistent guidance will be our tools as we support our toddlers in navigating their emotions, forming friendships, and exploring the world with newfound autonomy.

Appendix

Quick Tips for Everyday Social-Emotional Development

1. Stay Engaged: Continue to share in activities that foster connection, such as reading together, playing interactive games, and exploring nature.
2. Encourage Expression: Provide opportunities for your toddler to express their feelings and thoughts, validating their emotions and teaching them words to articulate their experiences.
3. Model Behavior: Remember, your child looks to you to learn how to interact with the world. Demonstrate kindness, empathy, and patience in your actions.
4. Foster Independence: Encourage small tasks that they can do on their own, supporting their sense of autonomy while ensuring they know you’re always there for support.

Troubleshooting Common Challenges in Social-Emotional Growth

• Dealing with Tantrums: Stay calm and offer comfort, recognizing tantrums as expressions of overwhelming emotions rather than defiance.
• Encouraging Sharing: Use playdates as opportunities to teach sharing and turn-taking, guiding them gently through the process.
• Handling Separation Anxiety: Create quick goodbye rituals and reassure them of your return, gradually building their confidence in your absence.

As we look back with fondness and forward with anticipation, let’s cherish every moment of this extraordinary journey. The path of parenting is both a challenge and a gift, filled with endless opportunities for growth, love, and joy. Together, we’ve laid a strong foundation for our children’s future, and with continued guidance and support, we’ll watch them soar into the next stages of their lives, ready to meet whatever comes their way with resilience and grace. Let’s step forward with confidence, knowing that our love and commitment are the greatest gifts we can offer on this incredible journey of growth.

Empowering Steps: Crafting Your Path to Wellness Through Therapy Goals and Objectives

by Shashi | Mar 9, 2024 | Journey, Perspective

Laying the Foundation: Understanding Therapy Goals

Hello, everyone! It’s an absolute pleasure to share this journey with you as we embark on a transformative path toward wellness and self-improvement. When we talk about therapy, it’s not just about addressing mental health challenges; it’s about setting the stage for personal growth, healing, and discovering our fullest potential. Therapy goals are the compass that guides this journey. They’re what we aim to achieve through our sessions, tailored to fit our unique needs and aspirations. These goals can vary widely, from improving our communication skills, managing anxiety, to building self-esteem, or even navigating life transitions more smoothly.

Setting personal goals in therapy is like planting seeds in a garden. It’s the first step towards nurturing growth, understanding, and change. It’s about acknowledging where we are and envisioning where we want to be. This vision for our future selves provides motivation and direction, making the therapeutic process both meaningful and goal-oriented. Remember, these goals are for us, about us, and by us. They’re about taking ownership of our journey and actively participating in our path to wellness.

Navigating Your Journey: Types of Therapy Goals

As we sail through the vast ocean of self-discovery and healing, it’s crucial to understand that therapy goals come in two main types: short-term and long-term goals. Short-term goals are like the lighthouses guiding us through immediate challenges. They’re focused, achievable targets we work towards in the near term, such as managing the symptoms of anxiety before a major event or improving sleep quality within a few weeks. These goals provide quick wins, boosting our confidence and motivation to continue the journey.

On the other hand, long-term goals are the distant shores we’re navigating towards. They’re broader, more profound changes we wish to achieve over time, such as building lasting self-esteem, overcoming deep-seated fears, or fundamentally improving how we relate to others and ourselves. These goals require patience, persistence, and often involve several steps or milestones along the way.

Both types of goals are essential. Short-term goals keep us engaged and provide immediate relief and results, while long-term goals ensure we’re moving towards lasting change and deep, meaningful growth. Together, they form a comprehensive roadmap that guides our therapeutic journey.

The Building Blocks: Common Therapy Objectives

Now, let’s delve into the bricks and mortar of our journey—therapy objectives. These are specific, actionable steps that help us reach our broader goals. Think of them as the daily exercises we undertake to run a marathon or the individual lessons learned to master an instrument. They’re concrete, measurable, and tailored to fit our unique needs.

Enhancing Communication Skills: Many of us aim to express ourselves more clearly and confidently. Objectives here might include practicing active listening, learning to articulate our needs without fear, and understanding the power of non-verbal communication.

Managing Anxiety and Stress: To navigate the stormy waters of anxiety, our objectives might focus on learning relaxation techniques such as deep breathing or mindfulness meditation, identifying triggers, and developing coping strategies that work for us.

Building Self-Esteem and Confidence: For those of us looking to stand tall in our skin, objectives can include challenging negative thoughts, celebrating small victories, and engaging in activities that reinforce our sense of self-worth.

Overcoming Depression: Our beacon here might involve establishing a routine that includes physical activity, engaging in hobbies that bring joy, and practicing gratitude to slowly lift the fog of depression.

Addressing Trauma and PTSD: Objectives may involve gradually exposing ourselves to trauma reminders in a safe and controlled environment, developing grounding techniques, and rewriting our narrative to reclaim our story.

Navigating Relationship Challenges: Here, we might focus on developing empathy, practicing effective conflict resolution skills, and learning to set healthy boundaries.

These objectives are steps on the staircase leading to our loftier goals. By breaking down our journey into manageable parts, we make the process of change less daunting and more achievable.

Personalizing Your Path: Customizing Goals and Objectives

One size does not fit all, especially when it comes to therapy. Each of us is on a unique path, with different starting points, challenges, and destinations. That’s why customizing our therapy goals and objectives is like tailoring a suit—it ensures a perfect fit for our individual needs and aspirations.

Personalizing our therapy journey begins with a deep, honest conversation with ourselves and our therapist. It’s about reflecting on what we truly need, what we want to achieve, and what success looks like for us. This might mean taking some time to journal, meditate, or simply ponder our life’s direction.

Collaboration with our therapist is key. Together, we can explore our inner world, uncover hidden strengths, and identify areas for growth. Our therapist’s expertise and outside perspective can help us refine our goals, making them not only ambitious but also achievable.

Customizing our goals means we’re more likely to feel invested in the therapeutic process. It becomes our process, tailored to our life’s fabric, with objectives that resonate with our personal values and dreams. This personal investment is the fuel that powers our journey forward, turning therapy into a truly transformative experience.

The Roadmap: Developing Actionable Steps

As we map out our path, remember, every big goal starts with small steps. These steps are our actionable objectives, the milestones we aim for along our journey. Developing these steps involves breaking down our broader goals into specific, manageable tasks. For instance, if our goal is to manage anxiety, an actionable step might be to practice mindfulness for five minutes each day, gradually increasing our time as we become more comfortable.

It’s crucial to set these steps in a way that feels achievable and motivating. Each step forward is a victory, a testament to our progress and resilience. By celebrating these small wins, we fuel our journey with positivity and momentum.

Cultivating Positive Habits

Our daily habits shape our lives more than we might realize. Positive habits act as the scaffolding for our well-being, supporting us as we work towards our therapy goals. Cultivating these habits might include establishing a morning routine that sets a positive tone for the day, dedicating time for self-reflection, or engaging in regular physical activity.

These habits don’t just help us achieve our immediate therapy objectives; they lay the groundwork for long-term wellness and resilience. Like seeds planted in fertile soil, positive habits grow and strengthen over time, becoming part of the very fabric of our being.

The Inner Cheerleader: Fostering Self-Encouragement and Kindness

One of the most powerful allies on this journey is our inner cheerleader. This is the voice of encouragement, kindness, and self-compassion that we nurture within ourselves. It’s the voice that reminds us of our worth, celebrates our progress, and encourages us to keep going, even when the going gets tough.

Cultivating this voice involves transforming negative self-talk into positive affirmations, recognizing our efforts, and treating ourselves with the same kindness and understanding that we would offer a good friend. This inner cheerleader becomes our source of strength and resilience, empowering us to face challenges with confidence and grace.

Navigating Roadblocks: Overcoming Setbacks and Maintaining Focus

Our journey towards personal growth isn’t without its obstacles. Setbacks and challenges are an inevitable part of the process. What matters is how we navigate these roadblocks. Viewing setbacks as learning opportunities rather than failures allows us to grow and adapt. It’s about maintaining our focus on the bigger picture, reminding ourselves of why we started this journey, and staying committed to our goals.

Strategies for handling obstacles might include seeking support from our therapist or loved ones, taking time to reflect and reassess our approach, and practicing flexibility in our plans and expectations. Remember, every challenge is an opportunity to learn, grow, and emerge stronger.

Renewing Your Motivational Letter

As we move forward, it’s important to revisit and update our motivational letter. This letter serves as a tangible reminder of our goals, aspirations, and the commitment we’ve made to ourselves. Life is dynamic, and our goals and needs may evolve. By regularly updating our motivational letter, we ensure that it remains relevant and aligned with our current path and aspirations.

This ongoing commitment to growth and self-reflection is a powerful tool in our journey. It keeps us engaged, motivated, and open to the endless possibilities of personal transformation.

Embracing Change with an Open Heart

Change is the only constant in life, and embracing it with an open heart is crucial to realizing our goals and potential. It’s about staying flexible, adaptable, and open to new experiences and perspectives. This openness not only helps us navigate the twists and turns of our journey but also allows us to discover new aspects of ourselves and the world around us.

Embracing change means letting go of fear and resistance, stepping out of our comfort zones, and trusting in the process of growth. It’s a testament to our strength, courage, and commitment to becoming our best selves.

Conclusion: Your Letter, Your Journey

As we wrap up our journey together, remember, this is just the beginning. Writing your motivational letter is a powerful step towards self-empowerment and personal achievement. It’s a declaration of your intentions, a roadmap to your aspirations, and a reminder of your commitment to growth.

Your journey is uniquely yours, filled with its own challenges, triumphs, and discoveries. Embrace it with an open heart, a determined spirit, and the knowledge that you have the strength and resilience to navigate whatever comes your way.

Thank you for allowing me to be a part of your journey. Here’s to moving forward, growing stronger, and embracing the boundless potential within each of us. Your letter, your journey, your transformation—let’s make it count.